Ecommerce · Creative direction
DiggerLid
A real product business that needed direction, not more product clips. We took the creative spine. The business did the rest.
The brief
DiggerLid was already a real product business, not a content project. Early on, months sat around $25k. The brand needed direction that matched where the business was going, not more random product clips.
What we owned
Creative direction across the brand. The idea, the standard, what gets made and what gets killed.
Scope: creative direction. Where day-to-day production ran in-house or alongside us, we do not claim it as ours.
What moved
$25k → $850k
Roughly $25k months to roughly $850k months, over four years.
The point
This is what Partner is for. Not a prettier grid. A brand that scales with a clear creative spine.
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