Beverage · Branding, creative direction, production
Yarra Valley Spirits
An unknown vodka going nowhere in a category that competes on shelf noise. We rebuilt it into an award-winning brand that earns its place.
The brief
An alcohol brand nobody could find, in a category that competes on shelf noise. It needed to become a brand people seek out, not one hoping to get noticed.
What we owned
Full rebrand. Creative direction. Production.
What moved
On shelves across Victoria
From nowhere to be seen to stocked across the state.
The point
Boring is expensive. The work was not to make the bottle look nice. It was to build a brand worth stocking, and worth seeking out.
Lost on the
shelf?
Start a conversation
shelf?